
Leadership at every scale
Sean
Shannon.
Product Leader
Built on experience. Driven by curiosity.
Scroll to explore my journey01 / The foundation2000–2018
U.S. Army
Make the mission
possible.
Engineering, projects & operations
From surveying to engineering operations leadership. Planning infrastructure projects, coordinating resources, and building the teams to deliver.
personnel trained annually
Technical engineering training • Site teams, contractors & government partners
Engineering, Project & Operations Roles
U.S. Army · 2000–2018
I progressed from surveying into project management and engineering operations leadership, culminating in Engineering Operations Sergeant Major. My work connected engineering requirements to the people, equipment, resources, and coordination needed to deliver in the field.
Project and operations leadership
- Infrastructure delivery. Led engineering and infrastructure projects in Afghanistan and Iraq, coordinating site teams, contractors, and government agencies.
- Resources and technical integration. Directed procurement and integration of survey equipment and allocated resources for mission-critical engineering operations.
- Technical training. Developed and delivered engineering instruction for more than 1,200 personnel annually, translating complex technical practices into repeatable training across multiple branches.
- Leadership progression. Built on hands-on surveying experience to take on project management and engineering operations responsibilities.
Recognition: De Fleury Medal, Army Engineer Association · 2012
02 / Connected programs2018–2020
AAA National
See the help
on its way.
Senior Program Manager
I led national Hyundai and Jaguar Land Rover app programs that let stranded customers see their tow-truck driver in the app. Delivery connected engineering, customer service, automotive partners, and the APIs behind the experience.
improvement in dispatch efficiency
Live roadside visibility • Concept-to-launch programs • National service network
Senior Program Manager
AAA National · July 2018–January 2020
I led national Hyundai and Jaguar Land Rover mobile-app programs from concept through delivery. The customer experience brought the live visibility familiar from on-demand delivery apps to roadside assistance: a stranded driver could see where their tow-truck driver was, rather than wait for another status call.
The customer problem
The previous experience relied on phone updates roughly every 15 minutes. We connected the mobile experience to the service network so customers could follow the help on its way.
What I led
- End-to-end program delivery. Led the national mobile-app launches from concept to delivery, aligning engineering, customer service, and automotive partners.
- Service integration. Directed API integrations connecting the digital experience with AAA’s roadside-assistance operations.
- Cross-functional coordination. Brought the participating teams and automotive partners together around the integration work and national launches.
- Operational measurement. Directed service-KPI reporting across the national service network to connect delivery decisions with operational performance.
- Vendor coordination. Handled vendor billing as part of program operations.
Result: The integration and reporting work improved dispatch efficiency by 15% across AAA’s national service network.
03 / Enterprise product2020–2024
AT&T
Enterprise devices.
At scale.
Product Manager · Device Management Platform
I owned the Device Management Platform for business-unit onboarding and bulk-device enrollment, serving 1,000+ business customers—including the FBI, Disney, and Amazon.
Apple Business Manager · Samsung Knox Mobile Enrollment · Android zero-touch enrollment
increase in platform utilization
Helped deliver this program outcome over 12 months • Support tickets down 20%
Product Manager — Device Management Platform
AT&T · January 2020–September 2024
I owned AT&T’s Device Management Platform, an enterprise self-service product for business-unit onboarding and bulk-device enrollment. It served more than 1,000 business customers, including organizations such as the FBI, Disney, and Amazon.
What the platform enabled
Large organizations needed to enroll groups of devices into their chosen mobile device management (MDM) environment. The platform supported those enrollment workflows through Apple Business Manager, Samsung Knox Mobile Enrollment, and Android zero-touch enrollment.
My work connected the enrollment integrations to a self-service experience business customers could understand, adopt, and use at scale.
Product ownership and delivery
- Platform modernization. Led product delivery for a $3 million redesign, connecting customer needs, product priorities, and cross-functional delivery.
- Automated enrollment. Helped take automated device enrollment from concept through launch to streamline enterprise device onboarding.
- Discovery and validation. Led more than 20 research initiatives spanning usability testing, journey mapping, and quarterly user acceptance testing.
- Requirements and alignment. Authored product requirements, acceptance criteria, and executive decision documents to align business, design, and engineering.
- Delivery leadership. Coordinated and mentored 15 engineers and analysts while translating research into delivery priorities and iterative UX improvements.
- Roadmap measurement. Established utilization, feature-adoption, Net Promoter Score, and case-deflection KPIs; built executive dashboards to guide quarterly roadmap decisions.
Program outcomes: Helped increase platform utilization by 50% and reduce support tickets by 20% within 12 months, working with engineering and business partners.
I partnered with the lead Product Manager on IT funding for the redesign.
04 / Understanding intelligence2024–2025
xAI
Stay curious.
Question the answer.
AI Trainer · RLHF & Model Evaluation · Contract
I evaluated Grok responses for accuracy, helpfulness, and safety alignment, using adversarial prompts to document recurring model failure patterns.
human-feedback evaluations
Factual accuracy • Helpfulness • Safety alignment
AI Trainer — RLHF & Model Evaluation
xAI · Contract · September 2024–February 2025
I completed more than 6,500 human-feedback evaluations of Grok responses. The work gave me hands-on experience examining the difference between a fluent answer and one a user can rely on.
Evaluation and failure analysis
- Factual accuracy. Assessed whether responses were accurate and supported the task being answered.
- Helpfulness. Evaluated whether answers addressed the user’s request and provided useful responses.
- Safety alignment. Assessed response alignment with safety protocols as part of the evaluation work.
- Adversarial testing. Used adversarial prompts to surface and document recurring model failure patterns.
Experience carried forward: Practical judgment about LLM reliability, output quality, and the evidence an AI-enabled product should put within a user’s reach.
05 / Applying intelligence2025–Present
Toyota Digital Platforms
Five applications.
One product portfolio.
Product Owner · Assignment through Beyondsoft
I owned strategy and roadmaps across AdPlanner, Toyota.com, Brand Hub, Rent a Toyota, and Toyota Certified Used Vehicles—aligning senior business leaders, agencies, and an 11-person global engineering team.
enterprise applications in my product scope
Cloud migration • 1,200+ Brand Hub assets • Customer-facing UX • Applied AI
Product Owner — Toyota Digital Platforms
Toyota assignment through Beyondsoft · May 2025–Present
I own product strategy and roadmap priorities across five applications, aligning senior marketing and business leaders, agency partners, and an 11-person global engineering team. My scope spans digital asset discovery, platform modernization, brand content, and customer-facing experiences.
The five-application portfolio
- AdPlanner
- Led digital asset management redesign work for 10+ agencies. Introduced Adobe’s existing generative AI to expand discovery beyond asset IDs, personally created the search synonym index, and helped engineering resolve integration issues. Researched competing DAM platforms and established a consistent user-story standard.
- Toyota.com
- Led a zero-downtime cloud migration, coordinating delivery across teams.
- Brand Hub
- Migrated more than 1,200 assets and coordinated agency access requirements and brand governance.
- Rent a Toyota
- Led UX redesign work, prioritizing improvements by customer impact, usage data, and business value.
- Toyota Certified Used Vehicles
- Led UX redesign work, balancing customer needs, usage evidence, and business priorities.
How I led across the portfolio
- Strategy and prioritization. Owned roadmaps and balanced delivery priorities across the five applications with senior business stakeholders.
- Discovery into requirements. Translated business and agency-user needs into prioritized requirements, acceptance criteria, and actionable user stories.
- Delivery coordination. Worked with engineering and UX through sprint planning, backlog prioritization, and release coordination.
- Agency and governance needs. Connected digital-asset access requirements and brand governance with product and engineering decisions.
06 / Building the next horizonIndependent product
Adequate Data
Build what
comes next.
Independent Product Builder
A conversational analytics product where people ask questions in plain language, inspect the evidence, and see the data issues behind an answer.
strategy, roadmap, UX & iterative delivery
Inspectable evidence • Visible data-quality issues • A sample before signup
Independent Product Builder
Adequate Data · Independent product
I built and launched a conversational analytics product that helps business users explore spreadsheet data through plain-language questions. I own product strategy, roadmap priorities, requirements, UX, and iterative delivery.
From product decisions to working software
- End-to-end ownership. Define the user problem, prioritize the roadmap, write implementation-ready specifications and acceptance criteria, and carry the work through delivery.
- Inspectable answers. Designed the workflow around a business question and a “See the proof” path to supporting data and calculations.
- Visible data quality. Made duplicate rows and missing periods visible alongside the analysis, including which rows were used in the result.
- A useful first experience. Prioritized a public sample workbook so visitors can evaluate the product before signing in or bringing their own data.
- AI-assisted development. Use Codex to turn product specifications into software, direct coding and debugging work, review changes, and coordinate integration.
- Release discipline. Use automated checks and release criteria focused on analytical reliability, reproducible evidence, and regression prevention.
Built with Codex, TypeScript, Next.js, OpenAI APIs, DuckDB, Prisma, AWS S3, and Vercel.
Explore the live product+Try a sample workbook before signing up.
00 / 06Scroll to begin
The next chapterThe story continues
Let’s build
the next chapter.
I’m pursuing Senior Product Manager opportunities that bring together project and program leadership, enterprise product experience, and a curiosity for what AI makes possible.
Connect on LinkedInDallas–Fort Worth · Local, hybrid & US remote

Sean ShannonM.S., Management, Strategy and Leadership
Michigan State University · 2018
B.S., Management · American Military University · 2016
CSPO · CSM · ITIL · Lean Six Sigma Green Belt